Social Media Content Planner Spreadsheet, Instagram TikTok Post Calendar, Analytics, Content Calendar, Excel Google Sheets

Social Media Content Planner Spreadsheet for Microsoft Excel and Google Sheets, instant digital download. Plan consistent content and see what actually works. This Social Media Content Planner gives you a content calendar, a monthly view, an idea bank and an analytics dashboard that shows your best platforms and content pillars. Perfect for small business owners and Etsy sellers. ✨ NOW INCLUDES 4 FILES: a SAMPLE version (filled in so you can see exactly how it works) and a BLANK version (cleared and ready for your own info), each in an Excel edition and a Google Sheets edition. ★ WHAT'S INCLUDED ★ • Clickable Start Here cover page with quick-start steps and a color key • Dashboard: 8 KPI tiles (posts this month, monthly goal, posted this year, pipeline, reach, engagement, engagement rate, total followers), this month vs last month, a platform scoreboard, alert tiles (overdue, needs work, add results, next 7 days, ideas waiting, live campaigns, best platform, best pillar), 4 automatic charts, an Up Next list and content mix vs target • Content Calendar: 1,000 rows for date, time, platform, pillar, type, campaign, hook, caption notes, hashtag set, call to action, status and link, plus likes, comments, shares, saves, reach, views and link clicks. Engagement, engagement rate, alerts and a Top post flag are worked out for you • Post Pipeline: a board with every post as a card under Idea, Drafting, Ready, Scheduled and Posted, soonest first, with overdue posts flagged • Monthly View: a calendar for any month you pick, color-coded by platform, with weekly totals against your weekly goal and a platform breakdown • Weekly Planner: 7 days of posts with times, platforms and status colors, plus a week summary • Analytics: results by platform and by content type, a best day and time heatmap from your own results, and your top 10 posts (2 charts) • Monthly Summary: posts vs goal, reach, views, engagement, saves, shares, clicks and new followers for all 12 months, top platform and pillar each month, and monthly breakdown grids (2 charts) • Follower Growth: follower counts by month for up to 10 platforms, net new followers, growth %, year-end goal progress bars, projected December and On pace / Behind status (2 charts) • Content Pillars: target mix vs actual mix, Post more / Post less check, engagement per pillar and best platform for each pillar (2 charts) • Campaigns: up to 20 launches or promos with dates, budget and sales, posts planned vs posted, reach, engagement, Live / Upcoming / Ended status, cost per engagement and return (2 charts) • Hashtag Bank: 40 hashtag sets with tag count, times used and average engagement, plus a 100-tag hashtag library • Idea Bank: 300 rows with priority, effort and status, Do next flags and an In calendar check • Post Prompts: 72 post ideas sorted by pillar and 30 hooks • Setup: platforms with short codes, content pillars with target mix, content types, calls to action, time slots, monthly and weekly posting goals • How To